RS INSTITUTE OF HIGHER EDUCATION

Bachelor of Business Management (BBM)

Sometimes known as a Bachelor of Management Studies is an undergraduate program of three years. The BBM degree is designed to teach students the skills necessary to perform leadership roles in the business. and corporate world.
Business management is that field that defines the overall activities of managerial roles in any organization. From controlling to planning and coordinating as well organizing, any management must understand its functions. Business management thus seeks to explain how the functions are collectively handled for achieving certain objectives. Bachelor of Business Management (BBM) is an undergraduate degree program meant to train students and prepare them for quality leadership positions in both corporate and business world. It puts a strong emphasis on leadership and the managerial skills. Bachelor of Business Management (BBM) is a course meant to equip management students with professional education backgrounds so as to take part in effective entrepreneurial activities.
Bachelor of Business Management (BBM) prepares professionals for effective identification of businesses. The course establishes quality-learning platforms on all areas of business management including human resource management, banking, accounting finance, marketing and supplies management. The basics of business are well expounded through Bachelor of Business Management (BBM) degree. One understands the managerial and leadership aspects effectively. The program brings an insight to the global businesses through the practical skills learned through the coursework. One has a chance to gain knowledge on all business specializations such as international trading, strategic business management, marketing, operations management and human resource matters. The course shapes up the career lines of students for several opportunities throughout the world.

PROGRAM CONTENT

The Bachelor of Business Management program allows students to specialize in a specific academic area including:

  • Business Law
  • Ethics, Entrepreneurship
  • Finance
  • Human Resource Management 
  • Management Information 
  • Systems, Marketing
  • Operations Management
  • Organizational Behavior
  • Project Management
  • Strategic Management,
  • Supply Chain Management
  • International Business
  • Computer Application for Business
  • Environment Studies
  • Management Training
  • Project Work.

SYLLABUS

The syllabus has been designed according to the U.G.C and approved by the Patliputra University, Patna

HONS. 1st YEAR
PAPER-I
GROUP-1: PRINCIPLES & PRACTICES OF MANAGEMENT
GROUP-2: QUANTITATIVE METHODS
PAPER-II
GROUP-1: MANAGERIAL ECONOMICS
GROUP-2:BUSINESS ENVIRONMENT
HONS. 2nd YEAR
PAPER-III
Group-A: FINANCIAL MANAGEMENT
GROUP-B: BUSINESS ACCOUNTING
PAPER-IV
GROUP-A: MARKETING MANAGEMENT
GROUP B SALES PROMOTION AND ADVERTISING
GROUP-C: PROJECT WORK ON MARKETING SALES OR ADVERTISING
HONS. 3rd YEAR
PAPER-V
ORGANIZATION BEHAVIOUR
PAPER-VI
HUMAN RESOURCES DEVELOPMENT
PAPER-VII
COMPUTER
PAPER-VIII
INTERNATIONAL BUSINESS

FEE STRUCTURE

Particulars Details
Course Name
BBM
Course Level
Undergraduate (3 Years)
Annual Fee (in INR)
INR 76500
Job Profiles
Sales & Marketing, Finance HR, International Business
Average Salary
INR 3-8 Lakh
BBM Eligibility
10+2 (Any Stream) with 45% Marks from any recognized Board.

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